How to select a particular broker


The most important thing for a brokerage firm is providing adequate service to the customers. Many services are provided to the customers by these brokerage firms for perfect trading experience. All these services need to be provided with the help of the trading platform. Trading platform is a trading software which helps the customers in placing their trades and managing their portfolio.


Trading platforms are different for different brokerage firms. These platforms might be internally developed by the broker itself or outsourced from other companies. Usually firms go for outsourcing of this platform because the cost that is necessary for building these platforms is very high and it requires professional expertise in the field of IT and development to backtest this software. So many companies find it easy to outsource this software from the company that belongs to the IT industry and has appropriate resources for making such software. It is quite tough to tell that which is the best trading platform in India but it can be made easy to choose your broker by comparing different firms and their services. Some of the top brokers that provide user-friendly services are:

  • Zerodha: One of the most popular broker in India is Zerodha. This brokerage firm charges no brokerage on equity dealing of more than one day. For intraday trades it charges a flat fee of Rs 21. It also provides other features to the customers like charts and expert suggestions. The technical efficiency of this broker has been rated 8 out of 10.
  • Angel Broking: This broker is also famous and provide good services to the customers. It charges rs.20 flat for intraday charges. Equity trading other than intraday is also free. The AMC charges charged by this broker is Rs.450. The technical efficiency of this broker is rated 9 out of 10.
  • Paisa Demat Account: This broker charges Rs. 400 as AMC charges. It does not take any account opening charges. The technical efficiency of this broker is rated 7 out of 10.
  • UPstoxDemat Account: This broker charges very less brokerage as compared to other brokers. The AMC charges are only Rs.150 and there are no account opening charges. The technical efficiency of this broker is rated 8 out of 10.
  • Wisdom Capital: This broker takes no account opening charges, no charges on intraday trading and zero account opening charges. The technical efficiency of this broker is rated 9 out of 10.

Selecting a broker is a tough task and it depends on a particular person as to which broker he wants to open an account with according to his/ her particular needs. While selecting a broker investors should consider which service is most important for them, i.e whether the investor wants to give importance to the firm that has good technical efficiency or whether the broker that has less additional charge. After considering the priority list investor should decide whether to go for a particular broker or not. So think wisely and then start investing.

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