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Top 5 Key Tactics to Increase Your Brand's Engagement on Instagram

Wednesday, April 22, 2020

Launched in 2010, Instagram is one of the fastest-growing social media platforms with more than 1 billion monthly active users. Brands need engagement in social media platforms like Instagram to build a strong and loyal following and for conversion. However, it's more than just increasing the number of followers.

Your brand image on Instagram with a reputable following can provide social proof to potential buyers and present your brand in a positive light. Just increasing the number of followers on Instagram will not increase revenue or drive traffic to your site. No, you need to boost engagement and interaction on the platform.

Five Tips to Help You Boost Your Brand's Instagram Engagement

Instagram engagement includes multiple things, from quality content to responding to questions. If you are looking for ways to increase Instagram engagement, you've come to the right place. There are a lot of ways to go about it, but without a proper strategy in place, chances are you will fail in achieving your goal.

Here are our five key strategies that can help you boost your brand's Instagram engagement.

Align Web Content with Instagram's Algorithm

Instagram is one of the fastest-growing social network with a growth rate of 5% per quarter – way ahead of Facebook and Snapchat ( 3.14% and 2.13%, respectively). You must have heard about the infamous Instagram algorithm and might think of it as your enemy. Well, the secret to the algorithm is simply high-quality content that your audiences want to see and love it. That's it!

To increase engagement, you simply need to create content that plays into the algorithm's ideal posts. Great content on Instagram starts with eye-catching images and "Instagram worthy" captions. For this, you need to optimize your content, so Instagram features your post on the Explore page to help you reach out to users and boost engagement.

Instagram engagement tends to fluctuate a lot along with changes in its algorithms; therefore, it can be challenging to maintain. Hence in order to improve engagement, it is recommended that you consult with e-commerce Solutions Dubai based professionals who are experts in web design and latest trends. 

Using Reputable Growth Service

Notice the word "Reputable" here, because not all growth services are good. Most of these people make false promises of boosting your followers overnight with fake accounts or bots. This may help you increase your followers but will never boost engagement. And as we said before, followers won't generate revenue for your brand with zero engagement.

One best way to make people engage in your Instagram posts is to engage with your followers. You can like their photos and posts to get their attention. Organic follower growth is the most reliable way to engage with real people and make them respond back to your post.

If you are starting to get overwhelmed due to consistency and quality content generation, it's going to be fine. You can reach out to a good growth service provider that does all the heavy-duty tasks for you, and they never use tactics like fake accounts and bots to increase followers.

Instagram Hashtags

Did you know Instagram allows you to use up to 30 hashtags per post! So, if you are using fewer hashtags, than it's a missed opportunity, and you are probably not using hashtags to your fullest potential. When you use more hashtags, you expand your reach as you become searchable for people who are looking for those tags.

Don't just add random hashtags; before picking one, make sure you analyze the hashtags to see its number of posts, number of likes and comments. You can also use hashtags to encourage user-generated content (UGC) as people trust UGC more than branded messages.

Therefore, instead of going for generic hashtags with millions of posts, you can use long-tail hashtags that are more specific and are strategically selected. If you are stumped, you can consult an expert to figure out the best hashtags for your brand.

Use Instagram Analytics to Full Potential

Are you using Instagram analytics to gather data about your brand? If not, then do it now because you will be amazed by what you can find about your brand on the platform. It will show you things about your brand that you never knew existed. Hence, it is essential to take control of your numbers and use them in your strategy.

A detailed analytical report tells you information about your followers, the post they are interacting with, and things they like the most. You can use this information to understand which kind of content is mostly resonating with the users. This way, you can boost your high-performance posts and reach thousands of users on Instagram.

Partnering with Other Brands

Partnering with other brands and influencers is a great way to get your brand out there in new communities and groups of people. When brands and influencers recommend your products to the other people, they search your brand online because these people trust the influencers they are following.

However, before you jump into it, make sure to choose the right person for your brand. Influencers can increase the reach of your marketing campaign. Don't get fooled by the number of followers; make sure to look into the rate of engagement on their posts.

For example, Micro-influencers are really popular these days' even though they have a small number of followers. Still, they have real relationships with these people based on loyalty and trust.

Instagram to Increase Conversion

Instagram is dominated by millennials and is one of the best places to market your brand online visibly. It's time to move on from conventional branding to digital platforms. Implementing these strategies will drive up your Instagram engagement rate and keep your audiences interested in your brand.

Good luck making these changes and see how your viewers respond. Don't forget to get creative and go for the unconventional!

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