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Connect Where it Matters - Social Networking

Friday, May 28, 2021

 The internet and the increasingly growing social media usage have raised global interactions.

Are you a start-up? Does your brand have a consistent social media presence? 

If not, you miss out on significant value such as insights about your brand, new customers, existing followers demography, engagement opportunities with fans.

It is observed that a vast majority of small businesses acquire new customers through social media channels. And that’s no surprise as consumers are on social media all day, and brands that ensure their presence where people are would succeed.

Facebook, Instagram, and Twitter ads are relatively cheaper than any other marketing channels, and with a well-planned strategy, your efforts will yield the expected result.

However, it would be best to keep in mind that not every social media channel is a good fit for your business. Based on your business type and target segment, you must identify the appropriate channel that suits well for your business and where your target audience spends most of their time in.

For instance, Instagram is best known for its visual and is mainly used by teenagers and people falling in the early 30s. 

For more assistance in developing your business to newer heights, you need to get expert social media marketers to work for you. If you visit the LinkedIn platform, you will find lakhs of marketers. You have to select a few and approach them using their LinkedIn emails and explain your requirement. Primarily they will readily help you.

Now, let us have a glimpse at why social media networking matters;

Personalized Approach

Paid marketing or advertising is not the only approach to reach your target audience or prospects. Social media is a highly cost-efficient approach to get your fan base in a personalized manner.

Reputation Management

Reputation plays a significant role in your business growth. With social media, you have the perfect opportunity to communicate with your fan base and new prospects, solve issues quickly. And also, encourage your existing customers to share their positive reviews about your product or service.

Targeted Marketing or Advertisement

With the advanced options of targeting and retargeting in the social media channels like Facebook, Instagram, Twitter, Linked In, etc., you would be able to reach the potential audience that is more likely to be interested in your service or product.

Drive More Website Traffic

If people like your social media content and how you engage with your audience, they will be interested in you and ultimately visit your website to learn more about you, thereby increasing the chances of more sales.

Become a Thought Leader

Through social media channels, you can establish yourself as a thought leader and stand out from your competitors. You can achieve this by readily providing solutions to your prospect’s problems, sharing a new perspective about certain things, producing original content on valuable topics, etc.

Final Thoughts

Social networking is an essential tool for your business. With a solid strategy, creative marketing team backed by an expert marketing head, you can leverage the benefits of social media networking.

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