Dealing With Overnight Success In Business


When you initiate a business, you dream of being the most successful entrepreneur and fantasizing about being interviewed by top business magazines and being quoted in high management schools for your achievement as a successful entrepreneur. Yet you must not forget that overnight success can prove disastrous for your business and lead to its ruin. A small corporation which become an instant hit in the market often runs the chance of being crushed shortly due to their inability to handle large orders and related issues.

A new business lacks the required amount of capital, workforce, infrastructure, and, most importantly, expertise and experience to handle large orders or mass publicity. As a result, instant success and overwhelming response from the masses sometimes prove adverse for the business. Every company should have a blueprint or a strategic plan to handle the events occurring shortly.

But usually, in the case of small business, the entrepreneur is striving so hard to survive that planning their future strategies takes the second place. In the event of instant success, they are unable to cope with the new-found possibilities and challenges. Below is a ten-step guide to help businesses survive when they are overburdened with numerous opportunities and possibilities.

Act Rationally:

Getting a large order or a big deal does not mean that you have reached the license to behave irrationally and splurge on ostentatious items. Take a deep breath and calm yourself flingsterKeep your feet on the ground. It is natural to get excited by the success you are achieving, but it does not mean that you should go crazy. A large order also means that you need to shell out more money for hiring workforce and building infrastructure. At times you might need to borrow additional capital to cope up with the increased demand for your products/services.

Hence you must make your decisions rationally and invest your money in lucrative opportunities.

Plan a Strategy:

To survive long-term, you need to have a strategic plan for your business. You may be bombarded with requests and opportunities, and you might find it challenging to take out some time for planning, yet you need to sit down and think about your plan of action, or else everything will come crumbling down after some time. Assess your current capacity and estimate your future requirements. Chart a business plan based on this information.

Your business plan will keep you focused and will prevent you from deviating from your path of success.

Source your Finance:

If you are in a manufacturing business or import and export trade, you need to arrange for finance before you jump headlong into the scene of action. Usually, the suppliers of raw materials, vendors, etc. demand immediate payment and won’t wait until the products have been sold. On the other hand, you will receive your share of revenue once the products are sold. You need to arrange capital to pay for the items you require and manage your daily business operations. Seek Help You might think that you can do it alone, but it is wrong.

Every man has only 24 hours in a day, and there is a limit to work which can be completed in these 24 hours. You will need extra hands to complete your orders on time. Call your old suppliers, friends, family, etc. to help you. If this is not enough, post your requirements on websites and job portals and hire freelancers or independent contractors.

Forge Partnerships If you are into manufacturing business and you think you cannot manufacture the entire consignment on time due to lack of capacity and material, you can forge partnerships with similar manufacturers. Nonetheless, while forging alliances, make sure that you don’t create competitors. Never disclose your sources and keep a check on the quality being manufactured by a partnering firm.

Build a Distribution Network:

If you are expanding throughout the nation, you will need distributors to promote and deliver your products and services to different locations.

You can have a head office at a central location and distributors in various parts of the country to enable easy and quick delivery of products/services. Creating distributors is a comparatively cost-effective method than opening your own offices in multiple cities. Maintain Communication with Your Customers: If your products/services have become a massive hit with the masses, the customers would like to know more about the company and remain in touch with the company by communicating with it. You need to have a face for the company which can communicate with the customer’s loudtronixassure them of your reliability, answer their doubts and complaints, etc. If you are facing problems with lead time or delays in delivery time, be truthful to your customers, and communicate it to them.

Leverage One of the most critical aspects of business is leveraging. If you have achieved overnight success, you need to leverage it in other areas so that you can ensure that your business survives for long. Use the revenue generated from sales of a particular product/service in either increasing your capacity or launching a new product or strengthening your infrastructure and skill base. Create a brand of your company and invest in its promotion. These investments will help you in the future in getting more business.

Re-invest Profits You will be tempted to reap the fruit of your hard work and use the profits for yourself. Still, you must keep in mind that if you re-invest a part of this profit in the business, it will give you more advantages shortly and will help your business to grow and flourish. Asses and Evaluate, once the exhilaration of the enormous success has faded a bit, sit down to evaluate the courses of action that you had taken.

Assess your present strategies;

Find out where you went wrong and what areas can be improved upon. This analysis will help you in overcoming your shortcomings and fortifying your strengths xpau se. With these guidelines, you will be able to handle instant success and cope with the increased opportunities.

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